Property photography is the modern Kerb Appeal.
The nineties and noughties were about ‘Kerb Appeal’, getting buyers to stop and take notice of your property before even getting out of their car. Today’s kerb appeal is generally done online in a ‘swiping’ session, where literally seconds are available for buyers to decide to stop and look!
It’s important to keep in mind the reason you have your property listed online… You want clicks that lead to leads, and our professional photography can definitely help you.
These days we are as likely to use the web to find or list a property for sale as we are for short term letting with businesses such as Airbnb and VRBO etc. Such Real Estate business relies on online images and, in many respects, the short term let even more so than buying and selling because it’s often the only ‘viewing’ opportunity before committing to rent.
In the following section, you’ll see typical smartphone images alongside professionally prepared versions of the same shot. It will become clear why the relatively small cost in having your property photographed professionally is a wise investment.